"Call me," said the voicemail from a client who was recently appointed chief innovation officer for a sizable consumer electronics firm. "I've got a great Seaplane story."
"You're not gonna wear a shirt like that?" asked the boss, a straight-shooting East Coast finance guy.
"Actually," said the client, "I have several." And they went on to talk about other things.
A few days later my client called me. During an executive offsite, while his CEO described our client's role, he showed a picture of the client and commented on his innovative Seaplane shirt. "Almost every time I wear Seaplane to work," said the client, "there are comments about innovation in direct correlation to the shirts."